Friday, June 28, 2013

Social Behavioral Branding

Chris Newcomb, M.Div.

Identity.  We all have one.  For me, I am a "Caucasian-Virginian-America-Protestant-Ice Creamer-Aftercare-Recovery-Coach-Bowler-ADHD-Musician"!  And that's only getting started.  I have a bunch of other terms I could use to further describe who I am.  Go ahead now and give it a try.  I like're a 'Bored-At-Work-Reading-My-Blog-To-Pass-Time-On-Friday' kind of reader!  I kid.  ;)

In all seriousness, we all have an identity and are usually pretty quick to label ourselves in one way or another, good or bad, right or wrong.  This is especially true for those who suffer with addiction to chemical substances whether they are chronic pain users or recreational users.  Words such as 'addict' or 'chronic pain pill popper' get thrown around and make people reluctant to get honest about the nature of their problem for fear of rejection when people find out who they really are. 

Which leads to another important point in the detox and aftercare process for our patients, namely, is what I call 'Social Behavioral Branding'.  It means that we, "brand ourselves internally to fit in to social situations which then manifest themselves externally."  For example, the drug/alcohol culture sends the message that being sober is, 'boring, stupid and lame.'  Conversely, people who are sober and choose not to get into the alcohol/drug scene, often believe that the party scene is, "boring, stupid and lame."  It's all a matter of perspective.  

So, the question I ask to you today is do you have a 'Social Behavior Brand'?  Are you known as the 'party girl' or the 'frat guy kegger dude' or perhaps you're known as 'Debbie Downer The Chronic Pain Whiner'?  Our goal is to help you embrace the Social Behavior Branding that is authentic to you built on the foundation of total abstinence, avoids relapse and leads to quality long-term sobriety!

Take a few moments this week and do an inventory on your thoughts, attitude, and actions when you are (or were) in the midst of your addiction and how different that might be from the times you are sober.  We all want congruency in who feel like we are, who we present ourselves to be, and how we are actually perceived.  Part of recovery is choosing not to live under the tyranny of other people's opinions because you never make all the people happy all the time.  If you're reluctant to let go of your current 'Social Behavioral Brand', try and approach it with an open mind.  See what happens.  You might find that you are creating a whole new you based on sobriety and recovery and your life is about to be revolutionized, not just socially, but spiritually, mentally and physically.  Give it a try: You Get All The Benefits!!!

At The Coleman Institute, we want to help people get clean and stay clean from alcohol, opiates, benzos, prescription pills, chronic pain medicines, Suboxone or Methadone.. Please do not hesitate to call Jennifer Pius or Amy Stewart at 1-877-773-3869 today.  You matter to us!

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